Press Release from The Bravern: Specialty denim boutique DNA 2050 will open its newest concept store in Bellevue, Wash. on September 12, 2009 when developer Schnitzer West unveils The Shops at The Bravern with an exceptional collection of many first in the Northwest retailers.

With an acute focus on the denim lifestyle, DNA 2050 is not your run of the mill denim bar. The new concept caters to true denim connoisseurs with the deepest selection of brands, fits, washes and trends in a modern, bright and accessible atmosphere. DNA 2050 offers savvy consumers the opportunity to shop from a unique mix of over 30 denim brands, such as True Religion, 7 For All Mankind, PRPS, Citizens of Humanity, AG Adriano Goldschmied, Paige Premium Denim, Joe’s Jeans, Rock & Republic and J Brand, in addition to fashion denim lines, such as Siwy, Notify, Mih, and Justin Timberlake’s William Rast. Hard to find specialty denim brands including Jean Shop, Blue Notch, Denim and Thread, Stitch’s, Corpus and vintage Levi’s are also offered.

Founded by Iraklis Karabassis, DNA 2050 is part of the IK Retail Group’s stable of forward-thinking luxury retail concepts. The name DNA 2050 connotes evolution and longevity – a customer with an individualistic spirit who is a step ahead of others.

“DNA 2050 came about as we recognized a gap in the contemporary market for quality, trendy concepts for men and women in a multi-brand environment. Our goal is to be the ultimate destination for the trendy denim shopper in every market we enter.” Karabassis said.

In addition to denim, DNA 2050 also features exclusive boutique women’s wear lines from Graham and Spencer, Michael Kors (accessories), Nicholas K, Mike & Chris and Grace Sun. Unique menswear collections from J. Lindeberg, Scotch and Soda, Orthodox, What Goes Around Comes Around, and Converse by John Varvatos offer options to personalize each customer’s look. DNA 2050 has won praise for its knowledgeable staff, high-energy atmosphere and the latest in edgy, urban couture.

DNA 2050 is one of six retailers to announce its Bravern opening since the beginning of the year. The Shops are currently under construction and scheduled to open this September as part of the 1.6 million sq. ft., mixed-use development at the gateway to downtown Bellevue.

With the opening of new Bellevue boutique, a prime location on Broadway in New York City, another in the prestigious Tysons Galleria in McLean, Virginia and a planned opening at the Shops at 900 N. Michigan Avenue in Chicago on September 18th, DNA 2050 seeks to continuously inspire savvy consumers in major US markets to evolve their individual style.